A-Z of Business: Building Marketing Leads list

Introduction

Welcome to the second instalment in our “A-Z of Business” series. This blog focuses on building leads lists for Marketing Professionals. Marketing agencies are a diverse bunch who understand the value of good data. It’s not surprising they make up our largest clientele group. If you’re a marketing professional aiming to enhance your sales strategy and outperform your competitors, this guide is for you.

In today’s fast-paced business environment, Using DataGro.io to build client lists is crucial for optimising marketing efforts, gaining valuable insights, and achieving superior results.

datagro.io targeted Lead collection

Examples of Success: Marketing Leads List Case Study 

Let’s look at how we have helped marketing professionals successfully implement practices using DataGro.io:

A UK based marketing agency specialising in communication wanted to expand into the US executive leadership market. Current outreach included LinkedIn and Google Ads, as well as paid articles in some US magazines.

DataGro.io worked with the agency to build out their ideal client list:

  • Executive leaders of companies
  • More than 500 employees
  • At least 5 managers
  • *Leaders who had penned thought leadership posts or videos.

DataGro.io began with the states in the US that register the most companies:

  1. Delaware: Over 1.6 million business entities are registered in Delaware, including more than 60% of Fortune 500 companies.
  2. California: California is home to a large number of startups, especially in the tech industry, due to Silicon Valley and its innovation ecosystem.
  3. Texas: Texas has no state income tax, which is a significant draw for businesses. It also has a large and diverse economy with sectors like energy, technology, and healthcare.
  4. Florida: The state is known for its tourism, real estate, and international trade sectors.
  5. New York: As a global financial hub, New York attracts a large number of financial services companies and other businesses.
  6. Nevada: Nevada is known for its business-friendly regulatory environment, lack of corporate income tax, and privacy protections for business owners.
  7. Wyoming: Wyoming offers significant tax advantages, including no corporate income tax, no personal income tax, and low annual fees.
  8. Illinois: Illinois has a large and diverse economy, with significant industries in finance, manufacturing, and agriculture.
  9. Georgia: Georgia offers a favourable business environment with competitive tax incentives and a strong logistics infrastructure.
  10. Washington: The state is home to major corporations in technology and aerospace, such as Microsoft and Boeing, contributing to its high number of business registrations.

The 10 states aggregated over 17.5 million companies, and freaked our client out! 

datagro.io Using targeted leads for recruiters

Marketing Client leads List: Next Steps

We used social media, databases and search engines, mixed together with some Datgro.io magic to filter against those who had more than 500 employees, and at least 5 managers. Bringing the results to a more favourable 18,000 companies, with the final client list including:

  • Company Name
  • CEO Name
  • Company Address
  • Company Field
  • Number of employees
  • Contact Email for CEO
  • Contact Emails of managers/department heads
  • Social Media Handles
  • Number of Years in Business

The client used DataGro.io’s business data to refine their LinkedIn and PPC ads outreach. They repeated the process twice more and saw a 230% increase in lead generation and a 65% reduction in cost per acquisition.

Marketing Client Leads List: Boss Level

The “Boss Level” is for firms aspiring to dominate the market. DataGro.io offers comprehensive competitor analysis, enabling firms to benchmark against their competitors through the following strategies:

Competitor Analysis:

  • Competitor Websites: DataGro.io will gather data on competitors’ published content, such as blog posts and case studies, to identify ranking keywords and topics to focus on.
  • Service Pages: Collect information about competitors’ services, pricing models, and unique selling points. Compare these with your firm’s offerings to identify gaps or opportunities.
  • Review Sites: Collate customer reviews from platforms like Google, Yelp, and Trustpilot. Analyse sentiment and specific feedback to understand competitor strengths and weaknesses.

Increasing Organic Search Conversion:

  • Competitor Keywords: DataGro.io can provide data on keywords that competitors rank for and their search volumes. Use this information to target similar long-tail keywords with high conversion potential.
  • Content Optimisation: Use data to refine on-page SEO elements such as title tags, meta descriptions, headers, and keyword density.

Improving PPC Conversions:

  • Ads: DataGro.io can review competitor ad copies, headlines, and CTAs to understand what resonates with your target audience. Use this data to craft compelling ad copy and CTAs for your campaigns.
  • Budget Allocation: Gather data on the types of keywords competitors are investing in and adjust your budget allocations to focus on high-conversion, low-competition keywords.

SUMMARY

We hope this guide provides valuable insights into how DataGro.io can transform your marketing strategies. The client list building practices discussed here can be applied across various sectors, demonstrating the versatility and effectiveness of DataGro.io’s services. By integrating DataGro.io into your sales strategy, you can significantly improve your outcomes and maintain a competitive advantage.

Good luck!

You’ll have noticed we don’t often drop client names. That’s mostly down to NDA’ s. But should you contact us to discuss how DataGro.io can meet your unique business needs – we have been known to let slip a name or two.Â