Data Enrichment

Enrich incomplete records with fresh, accurate data.

Advanced Segmentation

Marketing Personalisation

Increase ROI

INCREASE DATA VALUE. DECREASE MARKETING SPEND.

Company Enrichment

What: Adding company addresses to your contact data involves including the physical location of the business. This helps create a comprehensive profile, facilitating better geographic targeting and logistical planning.

Why: In a B2B context, knowing the company address is crucial for:

Geographic Targeting: Enables tailored marketing campaigns based on regional trends.
Sales Territory Management: Helps in planning and assigning sales territories more effectively.
Event Planning: Useful for organising local events, campaigns and meetings..

What: Including company phone numbers in your contact data allows for direct communication with businesses, facilitating quicker and more personal interactions.

Why: For B2B companies, phone numbers are vital for:

Direct Outreach: Enables sales teams to contact potential leads directly, fostering quicker communication.
Customer Support: Provides a direct line for customer inquiries and support, improving customer satisfaction.
Verification: Helps in verifying contact details and ensuring data accuracy.

What: Adding industry classification to your contact data helps identify the sector in which a company operates. This information is crucial for tailoring marketing messages and sales approaches.

Why: Industry data is essential for:

Market Segmentation: Allows for effective segmentation and targeting based on industry-specific needs.
Tailored Messaging: Enables the creation of industry-specific marketing content, increasing relevance and engagement.
Competitive Analysis: Helps in understanding market trends and positioning against competitors.

What: Adding company websites to your contact data provides a direct link to the company’s online presence, offering valuable insights into their business operations and offerings.

Why: Company websites are beneficial for:

Research: Helps sales and marketing teams research potential clients and understand their needs better.
Lead Qualification: Assists in qualifying leads by reviewing their website content and online activity.
Digital Marketing: Facilitates targeted digital marketing efforts, such as retargeting ads.

What: Including company emails in your contact data ensures that you have a reliable method of electronic communication with your prospects and clients.

Why: Company emails are critical for:

Email Marketing: Facilitates targeted email marketing campaigns with personalised messages.
Follow-Ups: Enables timely follow-ups with leads and clients, improving communication efficiency.
Documentation: Provides a formal channel for sending proposals, contracts, and other important documents.

What: Adding social media profiles to your contact data provides insights into the company’s social presence and engagement with their audience.

Why: Social media data is useful for:

Engagement: Allows for engagement with potential clients on social platforms, fostering relationships.
Brand Monitoring: Helps in monitoring brand mentions and understanding public perception.
Content Marketing: Facilitates the sharing of relevant content and participation in industry discussions.

Case Study – Hootsuite: Hootsuite enriched its contact data with social media profiles to improve customer engagement. By integrating social media information, Hootsuite was able to tailor its social media campaigns more effectively and engage with potential clients on platforms they frequented. This strategy led to a 40% increase in social media engagement and a 20% boost in lead generation (HubSpot).

Contact Enrichment

What: Contact email enrichment involves adding, updating, and verifying email addresses in your contact database. This process ensures the accuracy and completeness of email information, enhancing communication effectiveness and reducing email bounce rates.

Why: In a B2B context, enriched contact emails are essential for:

Direct Communication: Accurate email addresses enable direct and reliable communication with potential clients and partners.
Personalised Marketing: Enriched emails allow for personalised marketing campaigns, increasing engagement and conversion rates.
Data Quality: Regularly updated and verified emails improve overall data quality and reduce the chances of contacting outdated or incorrect addresses.

What: A list of company emails involves compiling multiple email addresses associated with different contacts within a single organisation. This comprehensive approach ensures that communications reach various departments and decision-makers within the company.

Why: In B2B marketing, having a list of company emails is crucial for:

Broad Outreach: Ensures that important messages reach all relevant stakeholders within a company.
Improved Engagement: Increases the likelihood of engagement by contacting multiple individuals within an organisation.
Segmented Marketing: Allows for tailored messages to different roles and departments, improving the relevance and impact of communications.

What: Adding company websites to contact data involves linking the primary online presence of a business to its contact information. This provides additional context and facilitates better understanding of the company’s operations and offerings.

Why: In a B2B setting, company websites are valuable for:

Research: Enables sales and marketing teams to research potential clients and understand their needs better.
Lead Qualification: Assists in qualifying leads by reviewing their website content and online activity.
Digital Marketing: Facilitates targeted digital marketing efforts, such as retargeting ads and personalised outreach.

ENHANCE YOUR DATA

Data added:

Company address
Company phone
Company industry
Company website
Company emails
Social media sites

Data required:

Company name
Location *
Website *

* Optional – use for increased accuracy