A-Z of Business: How Accountants Use Targeted Leads To Find New Clients

Introduction

We thought we’d do something a little different. This is the first in the series of “A-Z of Business” guides. 

Over the years we’ve worked with many business types. Accountants hold a large share of our client base, most likely, because like us – they serve all businesses. So if you’re one of the 357,000 accountants in the UK, and are looking to increase your market share through better lead conversion – read on. 

In today’s business landscape, integrating advanced tools into sales strategies is not just a luxury but a necessity. Leveraging modern consultancy agencies like DataGro.io can provide a significant edge, allowing accountants to optimise their processes, gain deeper insights, and ultimately, drive better lead results..

Accountants Targeted Leads: Case Study 

Let’s look at how we have helped accountants successfully implement practices using DataGro.io:

A relatively new regional firm, with only a few staff, focussing on filing accounts and tax returns. They were losing the PPC  lead conversion war, being beaten out by firms with deeper pockets. They also lacked an established professional network that could refer new leads.

Datagro.io worked with the firm to establish growth channels through four avenues.

1. Monthly list of newly formed companies.
2. Monthly list of companies whose accounts are overdue.
3. Monthly list of companies whose accounts are within 4 weeks of being overdue and have not yet been filed.
4. Email addresses, postal addresses and contact numbers of the directors at those companies.

By engaging DataGro.io targeted leads expertise, and using their own marketing automation tools, the accountancy firm was able to increase lead conversion rates by 153% within six months. 

We know what you’re thinking  – it’s far too simple a solution. But here’s the rub, with targeted data you don’t need to splatter PPC ads aimed at 1,000,000 businesses within a 100 miles radius. You target the 4000 new businesses being incorporated a week because they don’t have an accountant – making them a prime leads. You also target the 75,000 companies who are overdue, and need an accountant before HMRC is on their backs. 

Accountants Targeted Leads: Next Steps

Targeting new customers directly was only one part of our strategy. To increase our clients customer base through referral leads, we gathered a list of various professional businesses that often interact with accounting services. The accountancy firm wanted the data to be limited to a 50 mile radius, and to include:

• Company Name
• Company Address
• Company Field
• Number of employees
• Contact Email
• Contact Number
• Years in Business

The client used the business data to run a commission based email and phone campaign. Now we can’t tell you exactly how we collated all the data but here are some key professional categories to consider if you are an accountant looking at referral partners:

Law Firms: Lawyers, especially those specialising in business law, tax law, and estate planning, often work closely with accountants for their clients’ financial matters.

Financial Advisors and Planners: These professionals frequently collaborate with accountants to create comprehensive financial plans for their clients.

Insurance Brokers: They can refer clients who need detailed financial statements for insurance purposes.

Estate Agents and Brokers: They work with clients who need financial advice and accounting services for property transactions.

Investment Firms: These firms require accounting services for portfolio management and tax reporting.

Consulting Firms: Management and business consultants may refer clients who need financial analysis and accounting services for their business strategies.

Mortgage Brokers: Often need accountants to provide financial statements for clients applying for loans.

HR and Payroll Services: Companies offering HR and payroll services often collaborate with accountants to ensure compliance with financial regulations and tax laws.

IT and Tech Firms: Businesses offering financial software and technology services can partner with accountants to offer integrated solutions to clients.

Marketing and Advertising Agencies: They can refer clients needing financial planning and budgeting for their marketing campaigns.

Accountants Targeted Leads: Boss Level 

The Boss Level is designed for accounting firms aiming to dominate the market.

Want to take it up a notch? How about having a prospective client lead list emailed to you every day, before the first sip of your cup of coffee.

Boss Level isn’t about having the biggest budget or the most employees; it’s about having the data first –  upto 30 days first.

Summary

We hope you enjoyed this deep dive into how DataGro.io supports accountants with targeted leads. The strategies covered in this blog can also be applied across all types of businesses. By incorporating DataGro.io services into your sales strategy you can enhance your sales outcomes, and maintain a competitive edge. 

Good luck!

You’ll have noticed we don’t often drop client names (yes even accountants!). That’s mostly down to NDA’ s. But should you contact us to discuss how DataGro.io can meet your unique business needs – we have been known to let slip a name or two.